Boots In The Park is a country music festival series traveling across seven cities, featuring world-class country artists. The challenge for this rebrand was to create a distinct and memorable brand system for the festival as a whole, as well as for each distinct city. The creative direction for this brand is nostalgic Western printmaking meets simple modern lofi graphics. It will utilize typography that reflects the spirit of the American West, geometric visuals, and a single color palette that can be divided into distinct variations for each festival location, maintaining a cohesive brand system.
Boots in the park
DELIVERABLES
Brand Strategy
Style Guidelines
The logo serves as a visual representation of the festival's commitment to celebrating the rich heritage of country music. Its handcrafted appearance adds a personal touch, evoking a sense of warmth, authenticity, and connection to its roots. The spur on the “P” in “Park” serves as a subtle ode to nostalgic Western lifestyle, which played an important role in shaping country music, and is used as a brand element.
Logo & icon
The color palette draws inspiration from the rich landscapes and vibrant hues of the countryside. Muted tones capture the ruggedness of country life, while bolder ones reflect the warmth of sunsets, refreshing nature, and dynamic energy. The use of gradients adds modernity while honoring tradition. Following this color palette ensures a memorable visual identity and experience for guests.
Colors
Typography
All print material utilizes each city’s distinct color palette and graphics to create a sub-brand identity within the festival’s overarching identity. By carefully selecting colors and gradient combinations, visual associations are created that are unique to each city.
Print Material
Boots In The Park offers a range of products that reflect the unique characteristics of the brand, combining elements of the logo, color palette, and visual identity. Merch designs balance nostalgia with contemporary appeal, capturing the essence of the festival's heritage while embracing current trends.
merchandise
SOCIAL