JITUO

Jituo is a sustainable mijiu company, centered around a botanical theme. Originating in China, mijiu is a popular rice wine enjoyed throughout East Asia. The name Jituo, (寄托) meaning sustenance in Mandarin Chinese, echoes the idea of rice sustaining communities around the globe. The layers of the packaging are influenced by the terraced rice fields of China. From flavor profiles, to brand expression, to materials, Jituo is designed with nature at the forefront of the brand. The packaging and label are printed on compostable paper embedded with seeds, that will eventually grow into wildflowers and herbs when planted into soil. Once you are done sipping, the bottle doubles as a vase to hold fresh cut flowers.