Innovative baby mitts that protect from scratches, boost brain development, and stay on. And not to mention, are completely organic. Sugarplum is committed to producing products that are sustainable, protective, and beautiful. All brand assets illustrated by hand.
Our wordmark is executed in a custom typeface with a plum leaf growing out of the letter “S”. Its color choice and handwritten touch infuses it with an earthly love, summing up the natural and artisan ethos which is central to our brand.
The standalone letter “S” with the leaf is used in small spaces like product tags or for social media profile icons.
Our color palette and patterns are comprised of neutral and earthy tones that are found in nature. Our organic cottons are only dyed with natural pigments.
Our website is clean, minimalistic, and easy to navigate. Most of our consumers visit our website through ads from Instagram, so it’s important they reflect one another visually, through style and color palette.
