Rox is a product line made specifically for men of color who experience hair thinning and hair loss. Packed only with clean ingredients, the shampoo and curl cream work alongside the comb to stimulate natural hair growth while strengthening coils. From buoyant loops to springy corkscrews, each type of curl is considered in the formulation of Rox’s products. The visual identity is a funky one; the main ingredient in a jazzy style, reminiscent of African American culture in the 80s to promote a sense of fresh and youthful nostalgia.